The starting point
Repeating business and loyalty is about trust and hotels or restaurants are about experiences, not products anymore. With this in mind, we have created Travelsify Hotel DNA™ and Restaurant DNA™, the world's first AI analytics platform that characterizes every hotel and restaurant by a unique weighted sequence of experience-defining DNA descriptors.
By analyzing more than 400 millions of traveler and expert reviews, Travelsify has extracted key Hotel DNA™ and Restaurant DNA™ descriptors that matter to hotel and restaurant guests: cosy, spacious, stylish, lively, great views, foodie, vintage, design, nightlife, luxury, etc.
All Hotel DNA™ and Restaurant DNA™ descriptors are associated with a relevancy percentage that enables true comparison between hotels or restaurants to power brand equity management, competitive benchmark. We also deliver via Travelsify API platform next-gen personalization with personal match score, and mapping of unstructured voice user queries with the right products for conversational commerce apps.
TRAVELER & EXPERT REVIEWS ANALYZED
WORLDWIDE COVERAGE OF HOTEL DNA™
AND RESTAURANT DNA™
TRAVELSIFY HOTEL DNA™ AND
RESTAURANT DNA™ DESCRIPTORS
How do we innovate?
What they say?
Managing a diverse portfolio of global brands requires insightful, objective and trustworthy customer data such as Travelsify Hotel DNA and Brand DNA analytics. I am delighted that AccorHotels is partnering with Travelsify to support our brand marketing teams place our customers at the heart of the organization and to make the right strategic and operational decisions.
The Accenture Genome is a new form of holistic listening to customers -- we deconstruct every interaction customers have with a brand with the capabilities of Product DNA provided by Travelsify. The Product DNA is used to better understand the inner preferences of individual people so a brand is positioned as the expert for curated product offers, a trustworthy personal concierge, and a market innovator by shaping new products bases on a customers' taste.
Technology start-up Travelsify uses reviews (from over 150 websites) to identify the key attributes of, say, a hotel. These attributes are translated into weighted tags, providing each hotel with a unique "DNA". These tags - descriptors such as "cosy", "design", "spacious", "family", "nightlife" etc. - provide a strong use-case for voice, as users can describe a specific hotel based on their preferences. This will have a major impact on travel players, as its entire performance will be drilled down to a few words, which could greatly impact demand and its clientele.
Partnering with Travelsify's AI technology for Hotel DNA, Restaurant DNA and Vacation Rental DNA will enable our strategy
and will allow Accor to further develop cross-product sales that make sense for our valued guests.
Differentiation is crucial in the highly competitive hospitality industry.Travelsify’s work on the DNA of our hotel properties did not only comfort us in some of our strategies, it also enabled us to highlight some of our hotel assets that we did not emphasize enough. We are now able to optimize our communication focusing on the strengths of our hotels, as well as improving our offer to better match the market demand.
How do we do it?
They trust us
Love to hear from you
Where to find us?
1, rue du Saint-Esprit,
+352 26 20 21 70
185 Alewife Brook Parkway
Cambridge, MA 02138
+1 646 844 0704
61 Robinson Road
#16-02 Robinson Centre,
+65 3163 7267