The starting point
Repeating business and loyalty is about being hyper relevant in your communications and offers, building trust and a dialogue with your customers on a frequent basis. Hotels, vacation rentals, restaurants or destinations are about diverse lifestyle experiences. With this in mind, we have created Travelsify Hotel DNA™, Vacation Rental DNA™, Restaurant DNA™, and Destination DNA™: the world's first Explainable AI platform that characterizes every destination, hotel, vacation rental, and restaurant by a unique weighted sequence of experience-defining DNA attributes.
By analyzing more than 1 billion traveler and expert reviews, Travelsify has extracted more than 200 Travel Product DNA attributes that matter to customers when booking: great views, beachfront, cozy, spacious, stylish, nightlife, foodie, family, design, vintage, upscale, etc.
All Travelsify Product DNA attributes are associated with a relevancy percentage that enables selection and true comparison between destinations, hotels, vacation rentals or restaurants to power hyper relevant personalized search, user match scores, product cross-selling, brand unique selling proposition and competitive set benchmark.
TRAVELER & EXPERT REVIEWS
RESTAURANTS, VACATION RENTALS
TRAVEL & LIFESTYLE
PRODUCT DNA ATTRIBUTES
How do we innovate?
What do they say?
Managing a diverse portfolio of global brands requires insightful, objective and trustworthy customer data such as Travelsify Hotel DNA and Brand DNA analytics. I am delighted that AccorHotels is partnering with Travelsify to support our brand marketing teams place our customers at the heart of the organization and to make the right strategic and operational decisions.
The Accenture Genome is a new form of holistic listening to customers -- we deconstruct every interaction customers have with a brand with the capabilities of Product DNA provided by Travelsify. The Product DNA is used to better understand the inner preferences of individual people so a brand is positioned as the expert for curated product offers, a trustworthy personal concierge, and a market innovator by shaping new products bases on a customers' taste.
Technology start-up Travelsify uses reviews (from over 150 websites) to identify the key attributes of, say, a hotel. These attributes are translated into weighted tags, providing each hotel with a unique "DNA". These tags - descriptors such as "cosy", "design", "spacious", "family", "nightlife" etc. - provide a strong use-case for voice, as users can describe a specific hotel based on their preferences. This will have a major impact on travel players, as its entire performance will be drilled down to a few words, which could greatly impact demand and its clientele.
Partnering with Travelsify's AI technology for Hotel DNA, Restaurant DNA and Vacation Rental DNA will enable our strategy
and will allow Accor to further develop cross-product sales that make sense for our valued guests.
Differentiation is crucial in the highly competitive hospitality industry.Travelsify’s work on the DNA of our hotel properties did not only comfort us in some of our strategies, it also enabled us to highlight some of our hotel assets that we did not emphasize enough. We are now able to optimize our communication focusing on the strengths of our hotels, as well as improving our offer to better match the market demand.
How do we do it?
They trust us
Love to hear from you
Where to find us?
63-65 rue de Merl
+352 26 20 21 70
185 Alewife Brook Parkway
Cambridge, MA 02138
+1 646 844 0704